Social Media Recruiting Mistakes You Are Making and How to Fix Them.

Social media can be an incredibly beneficial tool in the recruitment industry, but Tony Restell, founder of social-hire.com, breaks down five mistakes recruiters can make when utilizing it, and how they can correct them.

Candidates want to engage with brands that are well established. It is important to interact with leaders in the industry on social media so slowly gain a following and online reputation.

Often recruiters don’t adapt their social media templates when targeting different audiences. It is important to adapt your messaging to reach different candidates. One size does not fit all.

Another faux pas is using a social media platform that your target audience isn’t on. It is important to focus on who you are trying to reach, and where you can go to reach them.

One of the best tools social media offers recruiters is targeting for advertisements. Restell believes this is one of biggest mistakes a recruiter can do, not take advantage of these tools.

And lastly, Restell says that recruiters waiting for candidates to reach out to them is a huge problem. It is important to be proactive and approach passive candidates via social media platforms.

To read Restell’s blog post in its entirety, click here.

Source:
http://bit.ly/2iLCeuJ